Gluten Free Chapel Hill: Custom Choice Cereal, LLC

Wednesday, June 10, 2009

Custom Choice Cereal, LLC

I recently came across an interesting blog that talks about the creation of a local gluten free cereal company, Custom Choice Cereal. The company was founded in April by two students who graduated this year from the MBA program at the University of North Carolina.

Here is a piece of an e-mail that I received from the founders that helps explain the concept of their business:

Custom Choice Cereal will allow celiacs and people suffering from gluten intolerance to create their own favorite cereal from a wide variety of entirely gluten-free ingredients. Through our online platform (www.customchoicecereal.com), celiacs can pick a base mix, add dried fruit, nuts, and seeds as they please and give their cereal an individual name. We create the cereal mix in our entirely gluten-free facility and ship it conveniently to their doorstep. Custom Choice Cereal provides safe, healthy cereal specifically tailored to the needs of celiacs.

The website will go live soon and the company plans to be fully operational in July.

Updates to come!

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Celiac Disease by the Numbers

1 out of every 133 Americans (about 3 million people) has CD.
97% of Americans estimated to have CD are not diagnosed.
CD has over 300 known symptoms although some people experience none.
Age of diagnosis is key: If you are diagnosed between age 2-4, your chance of getting an additional autoimmune disorder is 10.5%. Over the age of 20, that rockets up to 34%.
30% of the US population is estimated to have the genes necessary for CD.
2.5 babies are born every minute in the USA with the genetic makeup to have CD.
There are 15 states in the US with populations less than the total number of Celiacs in the US.
CD affects more people in the US than Crohn’s Disease, Cystic Fibrosis, Multiple Sclerosis and Parkinson’s disease combined.
People with CD dine out 80% less than they used to before diagnosis and believe less than 10% of eating establishments have a 'very good' or 'good' understanding of GF diets.
It takes an average of 11 years for patients to be properly diagnosed with CD even though a simple blood test exists.
The US Department of Agriculture projects that the GF industries revenues will reach $1.7 Billion by 2010.
GF foods are, on average, 242% more expensive then their non-GF counterparts.
The Food Allergen Labeling & Consumer Protection Act became law in 2006 allowing for easier reading of food labels for those with CD. What took so long?
12% of people in the US who have Down Syndrome also have CD.
6% of people in the US who have Type 1 Diabetes also have CD.
Among people who have a first-degree relative diagnosed with celiac, as many as 1 in 22 people may have the disease.
There are currently 0 drugs available to treat CD.